AI Insights · Timothy · January 2023
Top 5 Business Apps on iOS in Latin America for Q4 2022
Explore the performance of the top 5 business apps on iOS in Latin America during Q4 2022, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 business apps on the iOS platform in Latin America showed varied performance in terms of downloads, revenue, and active users. Below, we delve into the specific trends for each app based on data from Sensor Tower.
WhatsApp Business demonstrated stable weekly downloads throughout the quarter, with figures ranging from approximately 76K to 96K. Notably, weekly revenue saw a significant increase in mid-November, peaking at around $94, before stabilizing to lower values towards the end of December. The app maintained a strong user base, with weekly active users fluctuating between 1.5M and 1.6M.
Zoom Workplace experienced an upward trend in weekly revenue, starting from $7.9K and reaching up to $14.1K by mid-December. Weekly downloads, however, showed a decline over the quarter, dropping from around 85K to 41K. Correspondingly, weekly active users decreased from approximately 902K to 375K by the end of December.
Microsoft Teams presented a consistent pattern in weekly downloads, with numbers ranging from 35K to 75K. The app's weekly active users saw a downward trend, starting at 1.09M and decreasing to 534K by the end of the quarter.
Google Meet (original) showed a steady decline in weekly downloads, from around 62K at the beginning of the quarter to 30K by the end. Weekly active users also decreased, starting from 576K and dropping to 281K in the last week of December.
LinkedIn: Network & Job Finder maintained a relatively stable weekly revenue, averaging around $200K, with a peak of $224K in late November. Weekly downloads varied between 42K and 54K, while weekly active users remained consistent, fluctuating around the 800K mark throughout the quarter.
For more detailed insights and data, visit Sensor Tower.